About us

Product Managers Consulting is one of the few European consulting companies specialized in Product Management & Product Marketing Management.

PMC originates in the lack of external resources skilled in Product Management & Product Marketing Management.

Who could you ask when you need to optimise your product life cycle or leverage on marketing best practices?

What solution do you have to launch the opportunity study for a new product range quickly, without taking the risk to hire additional Product Managers?

What happens if one of your key resource resigns or takes a long break? How can you quickly manage the workload, before you find the right person to hire?

PMC fits your needs, with a constant focus on quality, professionalism and reactivity.

Expertise in

1. Strategy & upstream Marketing

Market analysis, opportunity study

Market trends, customers needs

Competitive Benchmarking

Product positioning

Pricing

Marketing Specifications, Design Brief

Business cases, P&L construction

2. Product Planning process

Product life cycle management

Identify the major phases of the life cycle for the product line,

Organize these phases and the formal reviews to switch from one phase to the next one

Communication of the Strategic Marketing objectives to the project teams

Reporting, Key Performance Indicators

3. Product Planning

Alignment of the product development plan with the roadmap: respect of the Time to Market, the average selling price; arbitrate: Time / Price / Features decisions

Cost Reduction Plan (Bill of Material)

Quality optimization: AMDEC analysis

Acceptance study (final user/consumer)

4. Product Launch

Transfer the product from the development teams to the sales teams:

Development of the « Key Value Proposition »

« Sale against »

Training kit dedicated to the sales and pre-sales teams

How we operate

Consulting

A consultant works in the enterprise for a defined mission, based on a number of days by week, until a defined date.

The deal can be defined as a number of days to be worked. Part or total of these days can be spent at the client’s premises.

The deal can be defined as a deliverable with a due-date. The consultant then works at the client’s premises or not.

Coaching

A consultant coaches an enterprise employee who has been appointed Product Manager. A partnership is set up to put Product Management best practices in place.

This kind of service adapts to any enterprise who appoints someone internal, whose historical job is not in Product Management. The coaching period will ensure that, beyond the theoretical training that is given to the employee, he will quickly get a practical background and then be operational.

Several phases can be defined:

Support Phase: based on a daily joint work, this phase is defined to set up the basis of Product Management rules, according to the enterprise business processes

Back-up phase: less intensive, this phase secures the employee in his new role. Ha can discuss any product issue with the consultant, prepare the next steps to take place, … This phase can be defined as a part-time mission, such as 2 to 3 days by week.

On-demand assistance: a pool of days is defined that can be spent within a given timeframe, based on an half-day appointment