Flux RSS

Les publications PMC :
 
Mener une analyse marketing avec un budget restreint - Novembre 2008
 
Assises Régionales de l’Intelligence Economique pour les PME - Mercredi 22 octobre 2008, CCI de l’Essonne
 
S'implanter au Japon et en Corée - retour d'expérience d'Arkamys - Septembre 2008
 
Perspectives pour les services de géolocalisation (extraits) - Juillet 2008
 
Mobile World Congress 2008 – Le confort d’usage au cœur de l’innovation chez Samsung et LG.

Les newsletters PMC :
 
Newsletter PMC - décembre 2008
 
Newsletter PMC - octobre 08
 
Newsletter PMC - avril 08
 
Newsletter PMC - février 08

La veille marketing PMC
 
La distribution des applications mobiles change
L'App store d'Apple référence 10K applications à un prix moyen de 3 dollars. (source Mobinaute décembre 2008)
 
Le marché des cadres photo numériques en Europe
GfK compare les ventes sur des pays majeurs d'Europe de l'Ouest. (source GfK novembre 2008)

White Papers PMC
        en anglais uniquement (et bientôt en français)
 
Product Management In the Software Industry
Is Product Management different in the Software industry? This document focuses on business issues faced by Product Managers in this industry, and examines best practices to that can help to avoid/limit this situation.
 
TV on mobile phones: dream or reality?
Cellulars are no longer simple phones. They are becoming multimedia devices playing MP3, video and now TV. This document analyses the usages around mobile TV and the impacts on product design and development.
 
International Project Management
No longer is international project team management a theoretical topic. This is day to day concern of most Product Managers. Share the experience of one of our Product Managers who recently managed a project with a team split between Europe and Asia.
 
Advertising on a web site
Web sites and blogs are a fast growing content source attracting many visitors as traditional media like TV and magazines. They can be an effective advertising media. This white paper explains what webmasters should take into acount when putting ads on their sites, and what are the methods to generate revenue.

Product Management Resources
Product Management / Marketing Association and Forums
Association of International Product Marketing & Management : http://aipmm.com
The visionary marketing website : http://visionarymarketing.com (Local professional groups for Product Managers and Product Marketing Managers)
Association Française du Marketing (French only) : http://afm-marketing.org
EBG Paris Dauphine University (French only) : http://ebg.net